Most Cost Effective
Here is a fun, easy and informative read about the most cost effective ad
medium featuring twenty-one colorful infographics.
Through interviews in key
international cities, the Global Advertising Impressions Study V4:
consumer perceptions of promotional products and how they influence buying
- highlights the popularity of key promo product categories by
demographic group (such as age, race, sex and gender)
- reveals the
cost-per-impression of top advertising specialty product categories
- shows the cost-per-impression of promotional products compared to other
forms of advertising media, like radio, TV and Internet advertising.
Research provided by the Advertising Specialty Institute, © 2013, All Rights
I Didn't Know That
Yep, what you don’t know may not hurt you, but it might be
maybe entertaining, and helpful in making your marketing decisions regarding
your consideration, planning and creative use of promotional products.
With that in mind, we have gathered and are pleased to present practical
research from one of the most reputable sources in the promotional products
industry, the Promotional Products Association International or PPAI. Each
of these popular and topical research summaries is a
quick read, visual and
easy to understand. Check them out now.
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